The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and media outlets are ready to adapt to the…
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Each year at CES is like having a graduating class of gadgets – packed with smarts, savvy, unique design, and of course, a couple of goof balls. Shaping the market for consumer tech, we found our favorite gizmos and gadgets and have labeled their class superlatives! From “Too Cool for School” to the “Life of…
New Year, New Beginnings The New Year is upon us and we’re excited to see all that 2017 has to offer! First up on the calendar is CES, the biggest week in the world of tech. As members of our team pack their bags and prepare to head off to Las Vegas, let’s take a…
I pledge my allegiance, to the flag…for which it stands…as a sequence of boolean bits. It’s been two years since President Obama created the United States Digital Service (USDS), which lies as part of the Executive Office of the President to, “accelerate efforts to improve and simplify the digital experience between individuals, businesses, and the…
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And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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