When It Makes Sense for Your Brand to Join a Social Media Trend

Marketing Case Studies: Celebrity Endorsements Gone Wrong

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There are a few things to consider, however, before jumping into your…

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What is Newsjacking? The Good, the Bad and the Ugly

What is Newsjacking? The Good, the Bad and the Ugly

Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending topics to generate attention and boost brand exposure. It sounds…

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