Case Study Spotlight: Zavor

Case Study Spotlight: Zavor

Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media advertising, and influencer activations, check out how we grew Zavor’s brand presence both online and offline! Background Zavor, an…

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Case Study Spotlight: The Fulham Group

Case Study Spotlight: The Fulham Group

Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of one brand ambassadorship program below! Background The Fulham Group, a fast-growing consumer…

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Marketing Case Studies: Celebrity Endorsements Gone Wrong

Marketing Case Studies: Celebrity Endorsements Gone Wrong

Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved” by that celebrity. But, what happens when the beloved celebrity makes a mistake? How does this affect your brand and what do you do? The…

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