Having the power to discover new products and services at the palm of your hand has driven brands to reach consumers by implementing various digital efforts. These efforts include SEO, content marketing, digital advertising, and much more. While all of these tactics are excellent for increasing brand awareness and gaining exposure, which effort is focused…
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social media into your very own marketing campaign: Know Your Audience…
Read On from 5 Tips for Integrating Social Media Into Your Marketing Campaign
Earlier this month Disney launched a marketing campaign of epic proportions. The worldwide marketing blitz leading to the December release of Star Wars Episode VII: The Force Awakens officially kicked off on September 4, otherwise known as #ForceFriday. Stores around the globe held special midnight events for the release of new merchandise and social media…
Read On from #ForceFriday: Star Wars Strikes Back on Social Media
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing or two about leveraging social media and marketing tools to bring in the masses all year ‘round. After a few months here at lotus823, I…
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
