Social Media 101 for Global Brands
There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture...
Integrated Marketing Monthly Roundup
December Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience...
Integrated Marketing Monthly Roundup
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety...
Integrated Marketing Monthly Roundup
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...
The Importance of Professional Social Profiles
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...
February Digital Marketing Roundup
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our...
Doggone Pawesome: Social Media’s Top Dog Influencers
At lotus823 we have a soft spot for our favorite pooches, both in the office and on social media! Over the past few years, the trend of dog social influencers...
June Digital Marketing Roundup
Summer is in full swing here at the Jersey Shore and it’s easy to get distracted by all the fun in the sun! However, this time of year is crucial...
When It Makes Sense for Your Brand to Join a Social Media Trend
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...
