Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent of respondents stated that the online creative content developed by brands is…
It’s the moment we’ve all been waiting for. The latest iPhone will soon arrive. Or, we’re awaiting getting the last iPhone free with an upgrade. Apple’s surely hooked us. And, we’re always waiting with baited breath. Tech moves a mile a minute. It’s easy to forget how far we’ve come: 2000 “Apple® today introduced a…
Read On from #TBT: Apple’s Latest and Greatest Throughout the Years
The new iPhone 5 is finally here! With all of the speculation surrounding the new iPhone, it’s no wonder why so many people are eager to learn about the mobile device’s new features. Apple pulled out all the stops with their new phone adding a slew of new upgrades to their already popular device. The…
Steve Jobs, one of the world’s most memorable people in modern technology passed away on Wednesday, October 5, 2011 due to cancer. All of us here at lotus823 are truly saddened by the news, but know that he left a legacy behind that will forever impact our lives, and the lives of many. Image Credit:…
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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