Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be……
Read On from How to Write a Stellar Media Pitch & Why It’s Important
…your business’s full potential with customers, promotions, and marketing abilities. Customizing your sites to work in conjunction with your target audiences and business goals is a sure way to optimize……
Read On from You’re LinkedIn – Now Tell The World About Your Company!
…is a great marketing tool that can benefit your brand image. Read more about the Pinvolve app here: http://techcrunch.com/2012/04/09/pinvolve-converts-facebook-pages-into-pinterest-pinboards-increases-repins-by-150/ or, just head straight to the site and create one for……
…personally. Develop thick skin. You’ll meet all kinds of people with all kinds of opinions working at PR and marketing agencies. Everyone has something to teach you, whether through your……
Read On from JB’s Lessons from the Trenches: Surviving Agency Life
Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional….…
…on Instagram in Three Simple Ways 1. Office Culture People are always asking me “what is it like working at an integrated marketing agency?” Just like I am sure you……
Read On from Three Easy Ways to Promote Your Business with Instagram
…by leaving a comment below! By the lotus823 Interns. At lotus823, our interns support the agency’s integrated marketing efforts through their work on public relations, social media and search……
Read On from 3 Twitter Security Tips to Keep Your Account Secure
…integrated marketing efforts through their work on public relations, social media and search engine optimization initiatives. These students manage the intern Twitter account, craft creative social media content and draft……
Read On from [STUDY] Facebook Photo Browsing Can Improve Your Mood
…AKA the worst feeling ever. One way to keep track of your contacts At our integrated marketing agency, our PR team is comprised of a strong group of individuals all……
…and technology clients, you know what that means. The International Consumer Electronics Show brings out the marketing savage in all of us. This past week, our CES road warriors amped……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
