by lotus823 | Sep 17, 2021 | Advertising, Blogs, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 News, Marketing, Public Relations, Small Business
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most...
by lotus823 | Aug 19, 2021 | Blogs, CES
Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration...
by lotus823 | Aug 16, 2021 | Advertising, Best Practices, Blogs, Branding, Business Development, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups, Technology, Trade Shows
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...
by lotus823 | Aug 5, 2021 | Branding, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media, Trade Shows
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES...
by lotus823 | Jun 17, 2021 | Blogs, Branding, Public Relations, Small Business
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public...
