…to be the biggest fans of their fans” (according to Shortyawards.com), the Applebee’s digital marketing strategy to do just that seems pretty on par for success. The Digital Marketing Strategy……
Read On from Social Media Experiment: Foodies Take Over Applebee’s Instagram
…in PR Daily’s inaugural Digital PR & Social Media Awards. Connect with lotus823 on Twitter at http://twitter.com/lotus823 and Facebook at http://www.facebook.com/lotus823. About Felt Audio Founded in 2011 on the philosophy……
Read On from New Jersey Content Marketing Agency Welcomes Felt Audio
…has taken its social media to the next level since partnering with lotus823 in 2013. So much so, that our team has landed numerous awards in relation to our efforts……
Read On from 4 Proven Marketing Tips for Consumer Electronics Brands
…Twinkly‘s Home range smart lights made the cut as one of Reviewed’s CES Editors’ Choice Awards: The Most Promising Tech to Watch for in 2021. These smart lights can be……
Read On from CES 2021: A Review of the First All-Virtual Show
…award-winning entries for both her clients and lotus823, receiving recognition based on her leadership in the PRSA NJ Pyramid Award and PR News Agency Elite Awards. She has also led……
Read On from lotus823 Announces Beth Gard’s New Role as Account Supervisor
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for……
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one……
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications……
Read On from lotus823 Named One of PRNEWS’ Agency Elite Top 100 for 2020
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on……
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
