Vista Alegre Strategy
Vista Alegre, founded in 1824 in Portugal, is a premium tabletop brand with a global presence. In order to build upon the European company’s global reputation as a storied, high-end brand in the U.S., Vista Alegre partnered with lotus823 to utilize the agency’s Public Relations services and key media relationships.
Since 2013, lotus823 has worked with Vista Alegre to create and execute a comprehensive public relations strategy to grow brand awareness and enhance its brand reputation by garnering positive coverage in top-tier trade and consumer media outlets. The team targeted outlets with audiences that fit within Vista Alegre’s core and target customer bases (including brides, homeowners, entertainers, the gifting market, trade, and more), crafted editorial ideas surrounding key products, and continuously researched and sourced major editorial opportunities. lotus823 also provided on-site support at numerous events and trade shows, including NY NOW, AmericasMart, and The Tabletop Show.
In addition to growing Vista Alegre’s presence in the U.S., lotus823 provided support for Vista Alegre’s everyday tabletop brands, Casa Alegre and Bordallo Pinheiro.
– Daniel da Silva
President, Vista Alegre USA
lotus823’s media relations strategy has resulted in Vista Alegre products and brand highlights being featured in countless trade and consumer publications, totaling a reach of more than 400 million impressions and free placements totaling an ad value of more than five million dollars.
The brand was featured by a multitude of top outlets, including BRIDES, House Beautiful, Elle Décor, luxe interiors + design, Epicurious, Bon Appétit, Forbes, Martha Stewart Weddings, Vogue, O, The Oprah Magazine, Food Network Magazine, Architectural Digest, The Wall Street Journal, Chicago Tribune, USA Today, Tableware International, HFN, and many more.