As the year winds down, our office is gearing up to tackle our clients’ exciting holiday campaigns, and we can’t wait to take advantage of some of the great new features that rolled out this month! In October, Google and Bing introduced new ways for advertisers to get the most bang for their buck in…
As September comes to a close and we enter the fourth quarter, we’ve already seen the beginning of the big tech announcements that typically occur this time of year. Although not every announcement was as highly-publicized as the new iPhone X, September saw a variety of significant industry updates. Facebook announced it will merge its…
Reading sparks creativity and fosters the mind with new ideas. Because books can have such an impact on our lives, we asked our team members which pieces of literature or authors most resonated with their lives. You can find their responses below. Please share with us which books have positively impacted you in the…
Our Favorite Nostalgic School Supplies As kids throughout the nation are heading back to school, our office wanted to indulge in a little back-to-school nostalgia, remembering when September was synonymous with fresh highlighters and new notebooks. As we think back to those earlier days, there are inevitably moments of hilarity, joy, and even some good-humored…
As we say goodbye to summer, we can’t help but be a little excited about all the new changes coming to public relations and digital marketing this fall. The world of social media continues to move toward better user experience, focusing on video and cracking down on “fake news” and “clickbait.” Meanwhile, the #Hashtag turned…
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was a busy month for many social media platforms, while news slowed on the digital and PR fronts. If you’ve missed any of the industry buzz,…
Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to reach their customers while their minds are elsewhere. Luckily, the season offers…
Read On from Digital Marketing Tips to Stay Relevant in the Summer
The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed some of these headlines, here’s a recap of some highlights that made news this past month: Social Media Pinterest adds a much-needed Lens update for…
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage…
Read On from Social Media Personas | Reality vs. Online Identities
Almost everything we do today involves data, but what do we do with all of it? From Facebook likes and Twitter mentions to Google Maps and fitness trackers and even Netflix or Amazon Prime, our daily activities create massive amounts of customer insights. This information has the potential to build individual profiles that can significantly…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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