Top 5 Free SEO Resources
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just...
Integrated Marketing Monthly Roundup – ‘Tis the Season…
Of giving, right? It’s not just this season. We always want to give you the best tips, news and myth busters of our integrated marketing lifestyle. Here is our December...
Common SEO Myths and Tips to Know The Truth
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt...
A HubShout Panel Discussion on SEO Campaigns After Encrypted Search
This past month, HubShout hosted a special panel discussion on how to measure search engine optimization strategies after the encrypted search changes by Google. It was an honor to join...
SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent...
Moz Unveils the Future of Search with Release of 2013 Search Engine Ranking Factors
Moz, a leading resource when it comes to all things SEO, released their biennial Search Engine Ranking Factors data. This time around, Moz provides us with enhanced results of its studies...
Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
Most kids want to be something like a doctor, a lawyer or a teacher when they grow up. I used to dream of becoming a trapeze artist and joining the...
Top 5 Data Tools For Your Integrated Marketing Team
“Numbers have an important story to tell. They rely on you to give them a voice.” -Stephen Few In dealing with multiple communications channels, a number one priority is to...
Staying Ahead With Video Marketing: 3 Tips for a Vine
Vine is exciting, hilarious, and occasionally avant-garde, making it a powerful addition to the social media sphere. It can be your vehicle to rapid-fire visibility and artistic expression of your...
Learning From Lisa: The Basics of Search Engine Optimization
With today’s intense competition, companies are using integrated marketing techniques to increase their brand visibility. One (of many) marketing tactics that we love here at lotus is search engine optimization...
