In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) There’s Always A Lyric is sponsored by lotus823. At lotus823, your goals are…
Over the past 13 years, lotus823 has been successful at building a people-first culture that attracts engaged, passionate individuals who drive powerful results for our client partners. As an integrated marketing agency, we truly believe that there is no “one-size-fits-all” when it comes to reaching your goals. In celebration of our 13th anniversary in business,…
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and that our employees are our most important resource, we are proud to have cultivated a supportive climate where our team truly enjoys the work they…
Read On from lotus823 Named to Inc.’s Best Workplaces List For the Second Year in a Row
With Women’s International Day occurring in March along with it being Women’s History Month, our Co-founder & Managing Partner, Allison Hernandez recently had the opportunity to present to a group of women talking about the unique challenges we face as women in the workplace. We have made a lot of progress over the years, but…
It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it…
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
RED BANK, N.J. – November 1, 2022 – lotus823 is honored to announce the agency has won a Business Intelligence Group Award for Public Relations and Marketing Excellence. The award identifies leading agencies and corporate departments who delivered quantifiable business results for their respective clients. The Business Intelligence Group is the first crowd-sourced and…
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating…
lotus823 Receives Platinum 2021 MarCom Award for Strategic Public Relations and Communications Red Bank, N.J. – November 29, 2021 – lotus823 is proud to announce it has recently won a MarCom Platinum award for Strategic Communications in the Public Relations category. Bringing home the platinum award is lotus823’s engaging public relations efforts with client…
lotus823 Named One of DesignRush’s Top 30 New Jersey Digital Marketing Agencies Integrated Marketing Agency Chosen as One of the Top Agencies Based on Innovative Strategies and Measurable Results EATONTOWN, N.J. – September 23, 2021 – lotus823 is pleased to announce it has been selected as one of DesignRush’s Top 30 New Jersey Digital Marketing…
Read On from lotus823 Named One of DesignRush’s Top 30 New Jersey Digital Marketing Agencies
The CES 2022 countdown is on! Since we first looked at the upcoming trade show, the Consumer Technology Association (CTA) has released updates regarding health and safety protocols, mask mandates, and more. To help your brand prepare for show day, we covered the most important information your brand should be aware of. Health and Safety…
Read On from CES 2022: Important Updates Your Brand Needs to Know
EATONTOWN, N.J. – September 22nd, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder & Managing Partner, Allison Hernandez has been honored as one of NJBIZ’s Best 50 Women in Business for 2020. Each year NJBIZ recognizes outstanding women in business who are thought to be decision-makers, trendsetters and…
Integrated Marketing Agency Selected as One of the Top Agencies Based on Client Wins and Agency Values EATONTOWN, N.J. – August 17, 2020 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been selected as one of PRNEWS’ Agency Elite Top 100 for 2020. The industry’s first-ever editorial roster is…
Read On from lotus823 Named One of PRNEWS’ Agency Elite Top 100 for 2020
Integrated Marketing Agency Celebrates 10 Years in Business EATONTOWN, N.J. – August 3, 2020 – lotus823 is proud to celebrate its 10th anniversary in business as an award-winning, integrated marketing communications agency. Like many entrepreneurial companies, lotus823 had humble beginnings… namely, the dining room table. It was here where CEO and Co-Founders, David and Allison…
Read On from lotus823 Celebrates its 10th Anniversary in Business
Integrated Marketing Agency Selected as One of the Highest-Scoring Companies Based on Positive Employee Engagement and Sentiment EATONTOWN, N.J. – May 16, 2019 – lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been selected as one of Inc. magazine’s Best Workplaces for 2019. This year’s list is the magazine’s fourth…
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
Integrated marketing agency awarded for excellence in communications EATONTOWN, N.J.— May 22, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been named the Best Small Agency in America by Ragan and PR Daily’s 2017 Ace Awards. The 2017 Ace Awards recognize individuals, in-house teams, and agencies in communications…
Read On from lotus823 Named Best Small Agency in Ragan and PR Daily’s 2017 Ace Awards
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark Integrated marketing agency’s leader to present on the immigrant’s journey to achieving the American Dream EATONTOWN, N.J.— May 1, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder and Managing Partner, David Hernandez, will…
Read On from lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark
Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was for a digital campaign created on behalf of headphones giant and client Audio-Technica in…
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital Media in Writing in the Blog category, and a Platinum award for Strategic Communications in the Marketing/Promotion Campaign category. Bringing home the gold is lotus823’s…
We are kicking off 2017 with some BIG news! We are proud to announce the acquisition of Rachel Litner Associates (RLA), a culinary, housewares and lifestyle public relations firm headquartered in Livingston, N.J. Since our founding, our agency has operated mainly in the consumer electronics, technology and health & wellness spaces, and this acquisition will…
lotus823 is excited to announce the recent appointment of Nancy Kohlreiter as Chief Operating Officer of our award-winning integrated marketing communications agency. In her new role, Nancy will manage lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along…
Read On from lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
Editor’s Note: As we do each semester with our students, we tasked intern Connor Zazzo to write about what he’s learned at lotus823 to wrap up his time with us. We’re gracious for his heartfelt blog and it was a pleasure watching him grow as a marketing professional over the past few months. </ br> Purchasing…
Read On from From Inventory to Innovation: My Intern Experience At lotus823
We are excited to announce the promotion of Beth Gard to Account Supervisor. In her new position, Beth will play a key role in the development and execution of integrated PR and marketing programs. She will continue providing day-to-day management for client accounts as well as leading public relations activities for the lotus823 brand. She…
Read On from lotus823 Announces Beth Gard’s New Role as Account Supervisor
Last week, the lotus823 team had the opportunity to donate our time at The FoodBank of Monmouth and Ocean Counties, and we are already planning our next trip! During our tour, we learned that the FoodBank distributes more than 10 million meals annually through a network of over 300 feeding programs. And, with a donation…
It’s that time of year again! Years of hard work have been celebrated as students donned their caps and gowns and completed their graduation. For most of those college graduates, now marks the beginning of the dreaded job search. Job searching, as well as internship searching, can be stressful and overwhelming for most. You may…
Read On from A Note to Recent Grads: How to Prepare for Job Opportunities
The past week has been stunning and eye opening; a week that so many of us from the East Coast, specifically New Jersey and New York, never thought possible. The place we all call home was violently taken from us in a dramatic and heartbreaking Hurricane named Sandy. Sandy took away our homes, our beaches,…
Read On from Restore the Shore! Join the Effort to Rebuild the Garden State
lotus823 is extremely excited to announce its been named a finalist in PR Daily’s Digital PR & Social Media Awards 2012, in the category of “Best Use of SEO.” The Digital PR & Social Media Awards 2012 recognizes outstanding digital achievements among firms across the nation, providing recognition for companies that have taken tremendous strides…
Do you have the passion to work in a fast-paced, creative and fun environment? Do you want an opportunity to grow and get in on the ground floor of a next-gen agency? lotus823 is a rapidly growing public relations and search engine marketing company offering a wide range of services to increase brand visibility utilizing…
Read On from lotus823 Offers Excellent Opportunity for Social Media Strategist!
We’re an integrated Public Relations and Search Engine Marketing company achieving results for our clients by creating brand visibility and establishing brands as industry leaders, utilizing both mainstream media and social media, while providing our clients with progressive strategies for success. (Not to mention, we’re conveniently located in Central Jersey near the Jersey Shore!) We’re…
Read On from Looking for a Summer 2012 Marketing Internship in New Jersey?
You may have heard about the Stop Online Piracy Act (SOPA) but may not know much about it. SOPA is a bill that was introduced in the United States House of Representatives on October 26, 2011. “This bill expands the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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