by Elaina Whelan | Dec 7, 2023 | Advertising, Branding, Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s...
by lotus823 | Nov 12, 2021 | Best Practices, Blogs, Branding, Custom Research, Digital Marketing, E-mail Marketing, Influencer Marketing, Integrated Marketing, Social Media, Social Media Marketing
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the...
by lotus823 | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
by Samantha Lins | May 22, 2018 | Digital Marketing, E-mail Marketing, Marketing
How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best...
by lotus823 | Mar 14, 2017 | Best Practices, Social Media
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social...
