… The top marketing campaigns of 2023 showcased the industry’s dynamism and the ability of brands to innovate, connect, and resonate with diverse audiences. These campaigns set the bar……
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…summer activities and trends. It’s interesting to see which campaigns take off and which ones flop. Here are 3 of our favorite summer marketing campaigns. Top Summer Marketing Campaigns 1….…
…with students K-12, college students, and parents getting ready for school. Here are three back-to-school campaigns that seem to be getting a lot of attention: Top Back-to-School Marketing Campaigns 1….…
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…Below is my list of my favorite marketing campaigns that were launched in time for the season of love. Top 5 Valentine’s Day Marketing Campaigns 5. “In Case of Love……
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…marketing channels that you can use to distribute your campaign content below! Integrated Marketing Content Marketing Every brand has its own story and content marketing allows brands to……
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…needs to make an emotional connection with its audience. The best way to make that connection? Brand experiences through targeted experiential marketing. How To Launch an Experiential Marketing Event There……
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social……
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How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you……
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…our beloved Valentine’s Day marketing campaigns from recent years. Uber: #RomanceOnDemand In 2013, your favorite car service offered 15 major US cities access to on-demand rose deliveries. Customers could request……
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As consumers we’re over stimulated every day with images, either entertaining or for marketing, but often they’re both. There’s a constant struggle in the integrated marketing world to be the……
Read On from Our Favorite Integrated Marketing Campaigns That Went Viral
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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