Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s these interactions and engagements that help your brand establish a positive tone for its future and current customers.
Eager to learn more about the importance of community management? Read on for an in-depth look at the benefits of community engagement.
What is Community Management?
Community Management is “how your brand seizes opportunities to interact with your community in public online spaces.” This is inclusive of liking and responding to tagged posts to create an authentic brand voice and relationship between a brand and its followers. These conversations and interactions spark interest with your followers leading to more opportunities to engage with your brand’s followers and build its online presence overall.
Why is Community Management Important?
Community management is most likely a term your brand is familiar with, but your brand might not understand just how important it is. Below, we have outlined various benefits and exactly why your brand should incorporate it into your strategy.
Aids in Brand Discovery
When it comes to learning about a brand, 78% of Gen Z and 61% of Millennials turn to social media, not traditional media or TV advertisements for brand discovery. Now more than ever, consumers are browsing through brand’s Instagrams and other platforms to gain product or brand insight. Social media makes it very easy for consumers to browse through your products and even see the product in real-time.
Allows for Organic Interactions
In addition to brand discovery, social media allows your brand to organically interact with your followers. Responding to comments and liking posts from your followers humanizes your brand and leaves your followers with a positive experience overall. Just how important is that positive interaction? Almost 80% of consumers consider their experience with a brand during the decision process and are more likely to purchase if they have a positive experience overall.
Provides Your Followers with Exclusive Insight
Through community management, your brand can gain insight into your audience’s content preferences. Not only can your brand better understand its audience, but it can also give its audience a first-hand look at any upcoming projects. For example, your brand can utilize the polls feature on stories to ask its audience questions about upcoming product launches. This will give a brand’s audience the opportunity to feel involved in the brand and provide feedback or advice.
Encourages User-Generated Content
What better way to engage your followers than sharing their content? Simple yet effective, user-generated content (UGC) will engage and encourage customers to share their experience with your product or services across social media. These types of posts strengthen and leverage the relationship between brands and consumers in a way that is exciting, relevant, and relatable.
Community management is an ongoing responsibility for brands but is well worth it in the long run. Need help in honing in on your social media presence? lotus823 is here to help.