The Consumer Electronics Show (CES) is one of the biggest trade shows for the latest tech and innovation. With hundreds of thousands of attendees and tons of media coverage, it’s the perfect place to get your brand noticed and create a lasting impression. But just being there isn’t enough to stand out—you need a solid…
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s Co-Founder and Managing Partner, recently shared his insight on this evolving market. Read on…
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the business of consumer technologies,” attracting…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
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While Sophia and my Special Aflac Duck were turning heads at CES, it is only right that Sony had a robot of its own. The new Aibo robot dog responds to touch and voice and has a series of touch sensors on its head, chin, and back. Aibo also has a camera on the tip…
The Verge put it best, describing yesterday’s two hour power outage as a “CE-mess.” The outage was reported around 11 AM and was not restored until 1 PM. It has been confirmed that rain was the cause of the blackout. Once power was restored in the North and Central halls of the Convention Center, the…
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors for this year’s showcase. As leaders in the tech industry come to the show from all over the world, we have compiled a list of…
Between the presidential election, the Olympics and of course, Adele’s world tour, I think it’s safe to say that 2016 has been an eventful year. In 2016, we’ve also seen some groundbreaking technological developments and trends that are sure to shape our future. As we find ourselves heading into the New Year (ready or not!),…
The Northside Festival is New York City’s largest and most accessible discovery festival. From June 12-19, bands, entrepreneurs, filmmakers, innovators, and nearly 80k people converged upon Brooklyn for eight days of innovation and discovery. Since its inauguration in 2009, The Northside Festival has grown from a small get-together-like event to a full fledged festival, complete…
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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