The Northside Festival is New York City’s largest and most accessible discovery festival. From June 12-19, bands, entrepreneurs, filmmakers, innovators, and nearly 80k people converged upon Brooklyn for eight days of innovation and discovery. Since its inauguration in 2009, The Northside Festival has grown from a small get-together-like event to a full fledged festival, complete…
To continue our analysis of startups, we decided to look within, considering lotus823 is a startup itself. We share the same trials, free spirit, and passion as the startups we work with and write about. We sat down with lotus823’s managing partners, David and Allison Hernandez, and conducted a three-part interview to talk about what…
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
To continue our analysis of startups this month, let’s get to the nitty gritty. It’s one thing to discharge pseudo-philosophical content on content marketing and social media ad nauseum; it’s another thing to look at what really works. At lotus823 we understand that high concepts of digital marketing are important to startup culture, but they’re…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
