There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not at your audience is the name of the game. To truly know and understand your audience, you must figure out what motivates them and what…
Read On from Content Marketing Intelligence: Why Knowing Your Audience is Crucial to Your Success
Facebook’s newest addition is called Facebook Page Insights. It allows Facebook Page owners to understand the status of their pages and us that information to expand and reach larger audiences. Understanding Facebook Insights Importance Facebook Page Insights tells you: The total number of likes on your page The number of people who are friends with…
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
