I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on…
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Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands and media, the mid-summer months are often the slowest. So, how to enjoy the flow while keeping things going before the Q4 hysteria? Read on….
As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success, as well as your own. Knowing the prime opportunity to pitch your client…
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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