influencer marketing Archives | Page 2 of 2

Paid & Organic Influencers: Pros, Cons, & Everything in Between

by lotus823 Staff

July 19, 2018

Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...

Amazon Marketing

Amazon Spark: What Brands Need to Know

by Samantha Lins

April 19, 2018

In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members...

Integrated Marketing

Marketing Case Studies: Celebrity Endorsements Gone Wrong

by lotus823 Staff

March 29, 2016

Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”...

Public Relations

Tips for Success: Add Influencer Marketing To Your Next PR Strategy

by lotus823 Staff

March 23, 2015

Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are...

influencer marketing

Marketing Case Studies: Celebrity Endorsements Gone Wrong

Tips for Success: Add Influencer Marketing To Your Next PR Strategy

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