by lotus823 | Aug 18, 2015 | Public Relations, Search Engine Optimization
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
by lotus823 | Feb 18, 2014 | Digital Marketing
If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another important way your homepage propels your website. For your reference, here’s another snapshot...
by lotus823 | Feb 11, 2014 | Digital Marketing, Marketing
Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to...
by lotus823 | Dec 12, 2013 | Search Engine Optimization
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth....
by lotus823 | Nov 22, 2013 | Search Engine Optimization
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly...
