SEO 101 for PR Pros: Understanding the Impact of Your Media Results

SEO 101 for PR Pros: Understanding the Impact of Your Media Results

While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO” or “Google Analytics” like a deer in headlights. It’s the same reaction people give when...
Make Your Homepage Feel Like Home: Part 2

Make Your Homepage Feel Like Home: Part 2

If you didn’t read part one, I talked about the “foundation” (the meta data) and “curb appeal” (visual and text elements) of your homepage. In this part, I’ll explain another important way your homepage propels your website. For your reference, here’s another snapshot...
Make Your Homepage Feel Like Home: Part 2

Make Your Homepage Feel Like Home: User-Friendly and SEO Tips

Your homepage is the epicenter of your online presence, so let’s figure out how to shake things up with it. It’s often the most trafficked page on your entire website and your first chance at impressing your customer, so honing your homepage is a key step to...
Common SEO Myths and Tips to Know The Truth

Common SEO Myths and Tips to Know The Truth

Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth....
SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates

SEO Tips for the Google (not provided) and Hummingbird Algorithm Updates

As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly...
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