July Industry News Recap
As the summer begins its slow decline and brands start to make way for their Q4 preparations, many are launching new features while cutting free any dead weight. July was……
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Unveiling the New & Improved CE Week: Tips & Tricks
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center……
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Amazon’s Retail Takeover Through Private Labels
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables……
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PR Tips: Crisis Communications and the Press
Charles Swindoll once said, “life is 10% what happens to you and 90% how you react to it.” Unfortunately, some things are unavoidable and crises happen, even to the largest……
Nurturing Authenticity on Social Media
When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and……
Trade Show Myths Debunked
Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry……
CES 2020: The Pressing Deadlines Your Brand Needs to Know
Will you be attending CES this year? If so, time is of the essence! The annual convention celebrating all things consumer electronics is quickly approaching, running January 7-10 in Las……
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CES 2020: A Week in Review
This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares,……
Why It’s Important to Have a User - Friendly Website
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression……
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lotus823 Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on……
