…programming, the campaign could create genuine connections that translated into stronger engagement for both the brand and its retail partner. Strategy lotus823 developed and executed an integrated experiential campaign featuring……
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…in a marketplace crowded with promotions and limited consumer attention. Challenge Success required more than offering discounts. The campaign needed to generate trusted editorial coverage, creator advocacy and high-performing digital……
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…that are propelling the social media and digital marketing sphere forward. Social Media Updates Meta to Start Blocking News Content for Up to 5% of Canadian Users Meta will……
Read On from June Highlights: Digital Marketing & Industry News
…Advertisers and marketing professionals can access the learning curriculum and get certified at no cost. Industry News Google Tests Feeds in App Campaigns, Deep Linking Tools for Marketers With its……
…something we discovered on social media, we’re always coming across engaging content that could give us ideas for viral marketing campaigns for our clients. Here’s what we think brands can……
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If you’ve been following our blog throughout the year, you’ve likely read about the various digital marketing updates and trends that took place. From political involvement to the rise and……
Read On from Top 5 Digital Marketing & Social Media Developments of 2018
…that seem simple, but make a huge difference in our everyday lives. Continue reading for a quick recap of the latest changes in digital marketing and industry news. Social……
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…position on a philosophical level, and at lotus823 we know that perspective is the difference between good marketing and great marketing. So, in the season when Kanye West has released……
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood……
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…for brands, but TikTok thrived as far as digital marketing goes. Crowned the No. 1 Marketer of the Year by Ad Age, the app saw over 115 million downloads and……
