We pair our inventive approach to public relations with longstanding top-tier media and influencer relationships to increase your brand’s awareness.
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“Selecting lotus823 as Peerless-AV’s PR agency was one of the best decisions our company has ever made. From the get-go, we saw an immediate and drastic improvement in PR and media coverage.”
John Potts, President, Peerless-AV
Across expansive client categories, we have proven success in building public relations programs, which incorporate:
A Seasoned Approach to Media Outreach
Relevant and Beneficial Influencer Partnerships
Creation of Inspiring Experiential Events
Knowledgeable Trade Show Support
Through our distinctive public relations strategy for client and meat thermometer manufacturer Maverick Industries, we have been able to produce extensive coverage for a wide range of its offerings. Products have been featured in publications like Men’s Fitness, The Gadgeteer, and Huffington Post, among many others. Maverick has also been included in various gift guides and product reviews from influencers, and engagement with the media and influencers has aided in building credibility for the brand outside of pre-existing retailers.
We use media relations to target the right audience for your brand and continuously engage leading press contacts with ongoing editorial calendar opportunities and timely story angles. Our ongoing communication with an extensive network of media contacts, ranging from online and print editors to industry influencers and lifestyle television contributors, creates meaningful brand exposure in the markets that matter most to you.
Our tight-knit connections with influencers such as bloggers, vloggers, and top social media personalities allow for highly impactful influencer marketing PR.
Beyond creating and implementing a strategy, lotus823 will develop strong partnerships with influencers to relay your brand’s message in a way that traditional marketing cannot. We are able to create a solid foundation of influencers who will be cultivated and expanded upon over time, and who will ultimately serve as your brand ambassadors.
To assist in building influencer awareness for our client Audio-Technica in the gaming space, lotus823 implemented a targeted influencer marketing strategy via a blogger outreach plan. As a result of our efforts, Audio-Technica partnered with 44 YouTube influencers to produce 18 video reviews of its gaming headsets. The reviews generated more than 5.8 million potential impressions, over 143,000 video views, and more than 20,800 engagements through social media in just four months.
lotus823 can help maximize exposure through creating events and activations that get your company’s products and services in front of a targeted group of people, ensuring that their full attention is on your brand and that positive, emotional experiences are associated with your company name.
Trade Shows and Conferences
Our experience in trade show and conference PR runs deep. Whether it’s culinary, home, health & wellness, audio, travel, or consumer tech, we utilize our diverse market experience to provide clients with direct access to industry-first events and other high-profile opportunities. As a result, our clients remain top-of-mind for media, influencer, and various other attendees before, during, and after events and shows.
Interested in learning more about how our public relations strategies can increase your brand’s awareness?
Claim your free evaluation from an experienced PR pro at lotus823.