Social Media + Pop Culture – A Total #Win or #Fail?
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend?...
Social Media Networks and The Craze of Private Messaging
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...
DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and...
Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....
Creative Marketing Ideas and Solutions Guide
Creativity is a beautiful thing and when you’re on, you…are…on! But, when your mind hits a wall and you can’t think of a single creative marketing idea if your life...
Monday Mantras from an Integrated Marketer’s Perspective
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain...
3 Twitter Security Tips to Keep Your Account Secure
Twitter is a great platform for a number of things. It can be used to advertise, to communicate with people you normally couldn’t talk to, or can even be used...
Social Media Lit Up During Super Bowl XLVII Power Outage
Opportunistic social media moments happen everyday… but when they happen during the biggest football game of the year, social media history is made. For reasons not known just yet, a...
The Pope Joins Twitter
Just when it seemed Twitter couldn’t get any more popular, the unthinkable happens: the Pope created his own Twitter handle. The Vatican announced that Pope Benedict XVI would begin posting...
Five Reasons Businesses Should Use Twitter
Twitter is a great platform to help promote, connect and brand any business. Every day, more and more companies are signing up for Twitter to help engage with the millions...
