SEO Goes Social
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working...
#ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in...
Integrating Influencer Engagement Into Your Marketing Strategy
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a...
How to Extend Your Reach on Social Media
You’re surely familiar with old adage of “reach exceeding grasp.” If people read your content and then their people will read it through your people, it spirals outwards again further,...
Social Media Marketing Beyond Likes and Retweets
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples...
The Top Three Reasons Why Social Media is Made for Businesses
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply...
![[STUDY] Facebook Photo Browsing Can Improve Your Mood](https://lotus823.com/wp-content/uploads/2013/04/photo-1533895328642-8035bacd565a-1024x683.jpeg)
[STUDY] Facebook Photo Browsing Can Improve Your Mood
Who would have thought? Looking through old pictures can bring back a lot of memories. With Facebook reaching its tenth year in 2014 (!), it has never been easier to...
The lotus823 Integrated Marketing Language? Teamwork.
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15...
Monday Mantras from an Integrated Marketer’s Perspective
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain...
3 Twitter Security Tips to Keep Your Account Secure
Twitter is a great platform for a number of things. It can be used to advertise, to communicate with people you normally couldn’t talk to, or can even be used...
