It was at their dining room table where Co-founders & Managing Partners, David and Allison Hernandez developed the idea of an integrated approach to marketing communications. Going on 13 years later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it…
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares Association (IHA) Occasions Report provide insight on the opportunities for brands in the home and housewares space…
Read On from 2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great way to get your brand and products directly in front of the media. They also offer once-in-a-lifetime networking opportunities with other industry professionals. Below you…
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
The International Housewares Association (IHA) has been the host of the world’s leading home and housewares trade show for over 80 years. Each year, thousands of products, and innovations–from tabletop and kitchen essentials to cook and bakeware–are featured and on display in Chicago’s McCormick Place. Although the show had been canceled the past two years…
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…
Read On from The Inspired Home Show 2022: Deadlines Exhibitors Need to Know
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s Co-Founder and Managing Partner, recently shared his insight on this evolving market. Read on…
Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares Show (IH+HS) was held from Saturday, March 2 to Tuesday, March 5 at McCormick Place in Chicago, and featured thousands of diverse exhibitors. Our team…
Read On from IH+HS 2019: Innovation Abounded at this Year’s Trade Show
As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares Association), which is celebrating 80 years in the industry. With several of our clients…
Read On from IH+HS: A Trade Show that has Withstood the Test of Time
[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.100″ custom_margin=”||0px|” custom_padding=”||0px|”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.0.100″ background_layout=”light”] Each year, the International Home + Housewares Show (IH+HS) is highly regarded for debuting the latest and greatest products for the widely diverse home market. Held in McCormick Place in Chicago, this year’s show ran from Saturday, March 10th through Tuesday, March 13th. The IH+HS floor…
Before we know it, we’ll find ourselves amongst the hustle and bustle of the International Home and Housewares Show in Chicago. From March 10th through the 13th, 2018, more than 2,200 exhibitors will be showcasing thousands of new products at McCormick Place. With various displays, expos, and events, there is so much to explore. To…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.91″] As we collect ourselves from the whirlwind that is the Consumer Electronics Show, we look forward to the next big trade show, The International Home + Housewares Show (IH+HS). This annual trade exhibition in Chicago sets the housewares industry benchmark for…
Read On from The Road to the 2018 International Home + Housewares Show
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you missed, including reports from the International Home +…
Our team just wrapped up a whirlwind week at the International Home + Housewares Show (IH+HS) in Chicago. IH+HS is hosted each year by the International Housewares Association and has become one of the biggest trade shows in the nation! The latest and greatest products within the housewares industry were on display, with some brands…
Read On from Everything You Missed at the 2017 International Home + Housewares Show
In the world of Housewares, March Madness is about more than basketball. It’s about the countdown to Chicago. The race against time that has as much to do with product samples and press booth appointments as it does about dinner reservations and making sure your comfortable shoes are ready for prime time. As a member…
Read On from The Mad World of the International Home + Housewares Show
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
