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Digital Marketing News: Social Media Spotlight

Facebook Advertising: Using Paid Ads to Complement Organic Strategy

by lotus823 Staff

May 28, 2015

Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam:...

Twitter

How Social Media Disrupted the 24-Hour News Cycle

by lotus823 Staff

August 7, 2014

The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of...

Twitter

Social Media + Pop Culture – A Total #Win or #Fail?

by lotus823 Staff

May 13, 2014

Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend?...

Facebook

Social Media Networks and The Craze of Private Messaging

by lotus823 Staff

January 27, 2014

“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...

Twitter

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

by lotus823 Staff

September 20, 2013

Today, language has shifted. Inside and outside of marketing, economy of words is key. Twitter has reinvented the way we have thoughts; Vine has reinvented the way we make videos....

Facebook

[STUDY] Facebook Photo Browsing Can Improve Your Mood

by lotus823 Staff

April 26, 2013

Who would have thought? Looking through old pictures can bring back a lot of memories. With Facebook reaching its tenth year in 2014 (!), it has never been easier to...

Integrated Marketing

Monday Mantras from an Integrated Marketer’s Perspective

by lotus823 Staff

April 1, 2013

Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain...

Facebook

Is Social Media Addictive?

by lotus823 Staff

November 15, 2012

Addiction is defined as “to occupy or involve in something habitually or compulsively.” It’s difficult to find somebody nowadays who doesn’t have a Twitter or Facebook. Most people are connected...

Facebook

Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet

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