When launching an online store, selecting an ecommerce platform that aligns with your business’ goals is crucial to its success. WooCommerce and Shopify are two of the most popular ecommerce platforms to choose from. While both tools effectively provide you with the ecommerce capabilities you need, they each have a different core approach for managing…
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WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands of plugins available, we’ve narrowed down the top plugins that are most helpful…
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
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