As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares Association), which is celebrating 80 years in the industry. With several of our clients…
Read On from IH+HS: A Trade Show that has Withstood the Test of Time
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Industry professionals know the feeling. One moment it’s summer and the next it’s time to gear up for the holidays and CES. In preparation for these activities, each fall season, we tend to reflect on what truly happened in tech the past year. The smart home, wearables, TVs, audio, 3D printing, and…
Read On from Looking Ahead: CES 2019 Predictions and Reflections
It’s that time of year. Tech brands of all shapes and sizes begin to pack their bags for one of the biggest events of the year: the International Consumer Electronics Show. With CES only two weeks away, media outlets across the industry are beginning to release their predictions for major attendees, like Sony, LG and…
Tuesday was the first full day of the 2015 Consumer Electronics Show in Las Vegas. With hundreds of the latest gadgets being debuted, there were a few items that seemed to generate a lot of buzz. As we enter into Day 2 of the largest tech event of the year, we continue to share some…
Read On from CES 2015 Day 1: 3D Printing, Fitness Trackers, Shaquille and More
My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to a few trade shows and found myself coming home with a woven bag filled with all sorts of things, from branded pens to an ice…
Last month, I was lucky enough to attend the world’s largest startup event, NY TechDay 2014, at Pier 92 in NYC. This being my first trade show, I was both excited to take in the New York startup culture and anxious about the unknown. My team and I boarded the ferry bright and early and…
Read On from #NYTD Takeaways & Tips on How to Rock Your Next Trade Show
In my mind, I characterize this time of year as the kick-off to event season. In my personal life, that means all of my favorite awards shows, including the Golden Globes, the Academy Awards and the SAG Awards. Professionally, however, this time of year is all about the trade shows. Our clients hit up the…
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
