As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app sensation has adapted to accommodate the latest video-content trend with a new feature,…
Read On from Instagram Reels: Your Guide to Instagram’s Latest Feature
Marketing projections for 2019 only further emphasize an increase in the role of social media for marketers. Considering we’ve already covered all things Facebook and Twitter, we’re adding to our collection of social media advertising best practices with Instagram. As a platform with over 1 billion users, Instagram has become a mecca for brands looking…
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If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?” 2. “No, Christine, no one wants to see another photo of Brian Stelter and Jamie Shupak’s wedding.” 3. “Did you find this on Instagram?” Before…
Read On from Nerd Confessions: Instagram Is My Drug of Choice
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is the best form of advertising. Not only is it cost-effective, but also the reach to your audience is constantly advancing. Most brands have molded to…
It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value proposition of these ads, but we can look into other ways that brands are reaping benefits from this new approach. Let’s start off with the…
Read On from The True Value of Instagram Ads for Social Media Marketing
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
