CES 2014 was filled with excitement, not only for the mind-blowing new technologies center stage this year, but also for the celebrities that kept joining them throughout the event. The loti in Vegas tried their best to be cool while spotting and meeting these celebrities. At our office, the rest of us were trying to…
Read On from Spotted: Celebrities at CES 2014 – lotus823 Roundup
Last week at lotus823, it was hard to go more than five minutes without hearing three letters: CES. These three simple letters have excited many emotions in our CES marketing team, leaving them excited, intrigued, confused and, at times, insanely jealous. At other times, CES has left us at a complete loss for words. According…
Read On from CES 2014 Shows Us the Future We Imagined Isn’t All That Unattainable
This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I…
Read On from JB’s Lessons from the Trenches: 2013 CES “I Have Never Been This Tired” Edition
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
Read On from Why Selling to Major Retailers Could Transform Your Business
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