Facebook has been immersing itself in the business of helping companies flourish through the platform’s ad programs. From offering boosted posts to paid ads with measurable results, Facebook has positioned itself as a necessary marketing tool in today’s world. With the site now surpassing the 2 billion user mark, Facebook provides an opportunity for brands…
Read On from Defining the Facebook Audience Network: Beyond the App
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage…
Read On from Social Media Personas | Reality vs. Online Identities
There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics…
Read On from Marketing Insights into the Fast-Growing Smart Home Industry
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
