CES 2022: Trade Show Booth Preparation

CES 2022: Trade Show Booth Preparation

Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration...
CES 2021: A Review of the First All-Virtual Show

CES 2021: A Review of the First All-Virtual Show

Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online...
The Best Trade Shows for CE, Toys, Housewares, & Audio/AV

The Best Trade Shows for CE, Toys, Housewares, & Audio/AV

Trade Shows offer valuable networking opportunities, specifically face-to-face interactions, which are rated as the number one preferred method by show attendees. From consumer electronics, to toys, to housewares and beyond, virtually every industry can be represented...
Trade Show Myths Debunked

Trade Show Myths Debunked

Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...
A PR Rep’s Behind-the-Scenes Trade Show Tips

A PR Rep’s Behind-the-Scenes Trade Show Tips

Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage Expo (DSE) – my first time at this show. After returning home, I got to thinking…....
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