The Importance of Google Ads

The Importance of Google Ads

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...
Exploring the History of SEO

Exploring the History of SEO

Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary? And where did it come from? To answer those questions we need to take a look at...
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