by lotus823 | Apr 28, 2021 | Amazon Marketing, Blogs
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant...
by lotus823 | Mar 2, 2021 | Case Study Spotlight
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and...
by Elaina Whelan | Sep 10, 2020 | Amazon Marketing
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
by lotus823 | Jun 17, 2020 | Affiliate Marketing, Amazon Marketing
When you are looking to buy a particular product on Amazon, what research do you conduct before clicking “Add to Cart?” Perhaps you ask a friend, browse online, or head to a trusted website/influencer for recommendations. When reading articles or engaging with...
by Elaina Whelan | Jun 4, 2020 | Amazon Marketing
As the largest online retailer in the United States, Amazon is constantly looking for ways to improve their user experience and entice more consumers to become Prime members. While Amazon’s main focus serves to provide consumers with a convenient shopping experience,...
