Skip to content
lotus823 logo
  • Home
  • What We Do
    • Social Media Marketing
    • Influencer Marketing
    • Earned & Paid Media
    • Experiential Events
    • Content Marketing
    • View All
  • Our Work
    • Case Studies
  • About Us
    • About Our Company
    • Culture & Careers
    • Job Postings
    • Our Blog
    • Podcast
  • Contact Us
OnlyCopy Writing Packages

Home lotus823 Blog Taco Bell is Dominating Content Marketing

Taco Bell is Dominating Content Marketing

by lotus823 Staff

July 29, 2015

In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy.

I’ve previously written about Taco Bell’s social media strategy, and how it was, and still is, leaps and bounds ahead of most mainstream corporations. I intend this post to be a follow up of sorts. I want to dive deeper into Taco Bell’s overall content marketing and media strategy, including the adoption of new platforms (which didn’t exist at the time of the first post), and new methods of delivering tasty news.

New Platforms, Same Strategy

When it comes to new platforms and ways to distribute content, Taco Bell is the ultimate example of an early adopter. Taco Bell jumped on Vine when it first came out back in 2012. In 2015, Taco Bell is one of the most notable brands that have embraced the likes of Snapchat and most recently Periscope. To go along with the massive increase of consumable video content being created by the brand, they have two “social media ambassadors/interns” (although it’s more likely that they are employees) that can be found in most of the video content.

Taco Bell is not just on Snapchat to be there, though – the brand exudes creativity and imagination on Snapchat. The Taco Bell Snapchat account is one of the most exciting and fun corporate accounts out there. The Taco Bell Snapchat account was used to execute a brilliant Valentine’s Day campaign, which allowed users to send virtual Valentine’s Day cards to friends and loved ones. Another great example of the brand’s creativity on Snapchat was a recent Snapstory that offers drink-pairing recommendations using various menu items:

Aside from embracing new social media platforms, Taco Bell has established a history of being transparent on the web. Taco Bell’s president, Brian Nicol, hosted a Reddit AMA (ask me anything) to support the company’s massive launch campaign around entering the breakfast market.

Reddit AMA’s are one of the simplest ways to answer questions and address comments from just about anyone with a Reddit account. Nicols’ AMA showed the brand’s desire to embrace new ways to communicate, and interact with customers and fans in a fun and entertaining way. AMA’s are also known to produce gems like these.

Taco Bell is also pioneering the use of Periscope, a relatively new platform, which provides a live video feed to a user’s Twitter following. Periscope allows users to “view the world through another person’s eyes.” Taco Bell most notably used Periscope to announce that the brand was giving away free breakfast tacos back in May. (This particular broadcast was anchored by Erica and Chris, who you may recognize from Taco Bell’s Snapchat stories.)

New Products & Announcements

To go along with the early adopter mentality, Taco Bell uses these emerging platforms in a creative way to announce new products. While Taco Bell still uses traditional media tactics like press releases for product and company news, the brand is doing something no one else is – using new media and social media to make product announcements. You want to reach a younger audience? Get them on Snapchat, Instagram, or Periscope. Here, the brand is announcing a new (limited, unfortunately) delivery service on Instagram:

 

Now delivering Taco Bell with @DoorDash in a few select cities. www.TacoBell.com/Delivery

A photo posted by Taco Bell (@tacobell) on Jul 8, 2015 at 2:46pm PDT

Cross Promotion with Celebrities

Social media ‘takeovers’ are becoming more common among brands trying to reach new, and younger, audiences. A social media takeover is simple: get a celebrity (internet famous or regular famous) and have them quite literally take over your brand’s social media accounts. The basic gist is that when a famous person with tons of followers does a take over of your account, you capture their audience, and turn them on to your brand. Taco Bell has done this a number of times, most recently with American Idol star Jax:

Hanging out with our girl @Jax today. Add “TacoBell” on @Snapchat to see what we’re up to. pic.twitter.com/OMVe66WU9c — Taco Bell (@tacobell) June 24, 2015

 

Takeovers are a win-win for all involved. The brand gains access to a new audience and new content opportunities, and overall, makes the brand more accessible.

 

 

Boom. I have entered my castle. ✊? ?#JAXHACKED pic.twitter.com/nOKjZORNcM

— Taco Bell (@tacobell) June 24, 2015

 

What’s Next?

In terms of ‘what’s next’ for Taco Bell, the sky is the limit. The marketing team has shown time and time again that they are not afraid to try news things and blaze new trails. What we do know is this: whenever the next app or social media platform arises, we can count on Taco Bell to set the benchmark as to how to best utilize the platform.

 

Share this:

Categories: Branding, Content Marketing, Marketing, Social Media

Tags: content marketing, social media, social media marketing, Taco Bell, taco bell content marketing, taco bell social media

Post navigation

 Extra, Extra, Did They Read All About It? Studies Show Millennials Do Pay Attention to Brand Content4 Ways to Improve Organic Marketing with SEO and Social 

Recent Posts

  • Social Media Report Template
    by Samantha Lins
    July 22, 2025
  • Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
    by Samantha Lins
    July 14, 2025
  • LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
    by Samantha Lins
    May 12, 2025
  • LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP 
    by Samantha Lins
    May 9, 2025
  • Media Training for Trade Shows: Why It’s Important
    by Samantha Lins
    March 25, 2025

Categories

Follow Us

"*" indicates required fields

Subscribe to Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

Name*

The Latest News & Updates From Our Team


Social Media Report Template Social Media Report Template

by Samantha Lins

July 22, 2025


If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below:   ...

Read On from Social Media Report Template

Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why

by Samantha Lins

July 14, 2025


January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out.     3 CES Marketing Opportunities to Hop On Now 1. CES...

Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why

LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP

by Samantha Lins

May 12, 2025


An End-To-End Marketing & Sales Solution for Suppliers and Brands   lotus823 is excited to announce its partnership with CMI Corporation.  This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...

Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP


lotus823 logo

Marketing & Public Relations

Phone: 732-212-0823

Email: biz@lotus823.com

Contact Us

Writing Help Now

  • OnlyCopy Writing Packages

What We Do

  • Social Media Marketing
  • Influencer Marketing
  • Earned & Paid Media
  • Experiential Events
  • Content Marketing
  • View All

About Us

  • About Our Company
  • Culture & Careers
  • Job Postings
  • Our Blog
  • Podcast

Social Media

Awards

Clutch Banners

Affiliations

PRSA- Public Relations Society of America JSPRAA - Jersey Shore Public Relations & Advertising Association CTA - Consumer Technology Association

Privacy Policy

Copyright © 2025 lotus823

Forms on this website are protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Home
  • Contact Us
  • OnlyCopy Writing Packages
  • What We Do
    • Social Media Marketing
    • Influencer Marketing
    • Earned & Paid Media
    • Experiential Events
    • Content Marketing
  • Our Work
    • Case Studies
  • About Us
    • About Our Company
    • Culture & Careers
    • Job Postings
    • Our Blog
    • Podcast