Ah…Valentine’s Day! Some love it, some hate it, but we think the silver lining can be found in the half-priced chocolates we stockpile once it’s over.
Check out some of our beloved Valentine’s Day marketing campaigns from recent years.
Uber: #RomanceOnDemand
In 2013, your favorite car service offered 15 major US cities access to on-demand rose deliveries. Customers could request a suited Uber driver to hand deliver a bouquet of roses to their special someone.
This campaign was extremely well received- Uber gained notoriety and proved that just about any retailer can feel the love on Valentine’s Day!
Oreo: #RedVelvetOreo
What’s more delicious than an Oreo? A red velvet Oreo!
In 2015, Oreo created crazy hype for its magical red velvet cookie. In the days leading up to Valentine’s Day, the brand released a series of six animated videos featuring red velvet Oreos in relatable scenarios- including a flight, a bus ride, and a trip to the theater.
This campaign was entertaining and built some serious anticipation for the delicious V-Day-inspired flavor.
Starbucks: Cup Magic for Valentine’s Day
In 2012, Starbucks rode the smartphone wave and implemented a wildly popular mobile campaign for Valentine’s Day.
Customers were encouraged to take a picture of the special Valentine’s Day branded cups using their Starbucks Cup Magic App to send and receive virtual valentines.
This initiative was incredibly effective as it promoted the use of their app as well as sales for their decorative coffee cups.
Tiffany & Co: Drop A Hint
Dropping hints and Valentine’s Day go hand in hand.
In 2012, Tiffany & Co. cut women a break and offered a foolproof method to securing your gift of choice on V-Day.
The jeweler’s website rolled out a “Drop a Hint” button. Just in time for Valentine’s Day, customers could send personalized postcards highlighting their item of choice to their significant other.
On behalf of women everywhere, thank you for this one, Tiffany & Co.
Happy Valentine’s Day! And as Charles M. Schulz once said, “All you need is love. But a little chocolate now and then doesn’t hurt.”