Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to…

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Why Marketers Should Know the Buying Power of Hispanic Americans

Why Marketers Should Know the Buying Power of Hispanic Americans

Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President Ronald W. Reagan. Hispanic Heritage Month actually began as a weeklong celebration back in 1974 and it was to honor the independence of five Latino…

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