Brands That Understand Hispanic Marketing… and Get it Right!

Brands That Understand Hispanic Marketing… and Get it Right!

Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to target this ever-growing population. While some miss the mark, others are…

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Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy

Did you know the Hispanic market is the largest and fastest growing U.S. consumer group? As the landscape evolves and Latinos continue to lead in the adoption of new platforms and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to…

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Digital Marketing News Roundup: Closing Out 2015

2015 in Review: Social Media's Biggest Moments

Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…

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November’s Digital Marketing Roundup

November’s Digital Marketing Roundup

“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners, we’re pausing for a moment to take a look back on the stats, news, and thoughts from the month of November. Join us! The Buying…

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Why Marketers Should Know the Buying Power of Hispanic Americans

Why Marketers Should Know the Buying Power of Hispanic Americans

Between September and October, Hispanic Americans across the country honored their heritage through a 30-day celebration called “Hispanic Heritage Month,” signed into law just 27 years ago by then President Ronald W. Reagan. Hispanic Heritage Month actually began as a weeklong celebration back in 1974 and it was to honor the independence of five Latino…

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