Situation
Peerless-AV had long been recognized as a leader in professional audiovisual solutions across hospitality, education, healthcare and commercial markets. As the company introduced consumer products such as the Neptune Shade Series outdoor TVs, it needed to broaden awareness without losing the credibility that made the brand an industry leader.
Challenge
The opportunity wasn’t simply to generate more publicity—it was to reach consumer audiences while maintaining authority with commercial buyers. Every campaign needed to support new product launches while reinforcing Peerless-AV’s leadership across multiple industries.
Insight
Growing brands need evolving stories. By combining commercial expertise with lifestyle storytelling, Peerless-AV could expand into new markets without compromising its reputation.
Strategy
lotus823 developed an integrated PR and content strategy that blended trade media, consumer media and thought leadership into one coordinated program. Strategic case studies, targeted media outreach and executive bylines positioned Peerless-AV as both an industry authority and an innovative consumer brand.
Results That Matter
- 511M+ earned media impressions
- 200+ media placements
- Support for three successful product launches
- Coverage in Popular Mechanics, Yahoo! Life, Sixteen:Nine and Commercial Integrator
- Thought leadership placements in QSR Magazine, AV Technology and more.
Why It Mattered
By broadening the brand story while preserving industry credibility, lotus823 helped Peerless-AV expand into new audiences without losing the trust that had fueled its success.
“Selecting lotus823 as Peerless-AV’s PR and digital marketing agency was one of the best decisions our company has ever made. From the get-go, we saw an immediate and drastic improvement in PR and media coverage.”
