Situation
ECOVACS had already established itself as a global leader in robotic home cleaning, but success in the United States required more than innovative products. The company needed to build awareness with American consumers, earn credibility in a crowded smart home category, and support an expanding retail footprint
Challenge
The challenge wasn’t simply launching products—it was changing market perception. ECOVACS needed to compete against established brands while supporting multiple product introductions, strengthening retailer confidence and creating sustained consumer demand. A series of disconnected campaigns would not be enough; the brand needed a unified strategy capable of building momentum over time
Insight
Consumers build trust through repeated, credible interactions across multiple channels. Rather than relying on one successful campaign, lotus823 recognized the opportunity to create an ecosystem of visibility where earned media, influencers, social media and paid advertising continuously reinforced one another.
Strategy
lotus823 implemented an always-on integrated marketing strategy combining public relations, influencer marketing, social media and paid advertising. Public relations generated third-party credibility, influencers created authentic advocacy, social media built an engaged community and paid campaigns converted awareness into retailer traffic. Product launches, Prime Day and Black Friday became milestones within one long-term growth strategy instead of isolated campaigns.
Results That Matter
- 58.9B+ earned media impressions
- Media footprint grew from 242M to 5.9B impressions year-over-year
- 2,351% increase in media coverage from benchmark month
- 84 influencer activations generating 863K+ engagements
- +1,200% Instagram growth and +412% Facebook growth
Why It Mattered
By replacing fragmented marketing efforts with one integrated strategy, lotus823 helped ECOVACS build sustained visibility, stronger consumer trust and measurable business momentum—demonstrating how coordinated marketing can accelerate the growth of an emerging global brand.
