Situation
TelevisaUnivision partnered with lotus823 to create a memorable retail activation celebrating the holiday season while connecting with Hispanic consumers in an authentic and engaging way. The event needed to generate excitement in person while extending its impact through influencer and digital content.
Challenge
A successful event required more than attendance. The activation needed to attract the right audience, encourage meaningful participation and create content that would continue reaching consumers long after the event ended.
Insight
People remember experiences more than advertisements. By combining trusted influencers with culturally relevant programming, the campaign could create genuine connections that translated into stronger engagement for both the brand and its retail partner.
Strategy
lotus823 developed and executed an integrated experiential campaign featuring Hispanic influencer Leli Hernandez, strategic partner Optimum and an immersive holiday retail experience. Event production, influencer engagement and digital amplification worked together to maximize attendance, online conversation and community impact.
Results That Matter
- 1M+ organic campaign reach
- 1,600+ livestream views
- Sold-out event registration
- Strong community engagement before, during and after the event
- Authentic partnerships that extended campaign visibility beyond the live experience.
Why It Mattered
By transforming a retail activation into a shared community experience, lotus823 helped TelevisaUnivision create meaningful engagement that strengthened brand affinity and extended well beyond a single event.
