Industry:
Robotics, Smart Home
In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Kitchen
With the goal of expanding brand awareness, increasing community growth, and building an online presence, lotus823 developed a digital marketing strategy consisting of both organic and paid social media as well as influencer marketing….
Read On from Social Media & Influencer Marketing for Kikuichi Cutlery
Industry:
Music & Audio
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
Industry:
Housewares
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
Industry:
Housewares
In April 2019, Zavor sought lotus823’s support with managing the brand’s marketing activities, including public relations, organic social media development, social media advertising, and influencer activities to grow the brand’s presence and create an audience of engaged Zavor fans and customers….
Industry:
Audio & Music
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Industry:
Housewares
When Maverick Industries expanded its product line to become one of the largest producers of digital thermometers in the United States, introducing WiFi and Bluetooth-enabled BBQ and roasting thermometers, the company knew it needed a partner who could help build brand awareness for its large product assortment and various marketing points….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
Industry:
Robotics, Smart Home
In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Kitchen
With the goal of expanding brand awareness, increasing community growth, and building an online presence, lotus823 developed a digital marketing strategy consisting of both organic and paid social media as well as influencer marketing….
Read On from Social Media & Influencer Marketing for Kikuichi Cutlery
Industry:
Music & Audio
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
Industry:
Robotics
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
Industry:
Housewares
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
Industry:
Music & Audio
In 2019, A-T approached lotus823 to assist in building awareness for the brand’s two new gaming headsets – the ATH-G1 and ATH-G1WL – among key influencers.…
Industry:
Housewares
In 2018, The Fulham Group began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities, including social media, public relations, and influencer activities, to optimize performance of content and engage key grilling fan audiences….
Industry:
Robotics & Housewares
Partnering with Target Does It Again enabled ECOVACS to reach a very specific audience of nearly 900,000 consumers who are affiliated with shopping at Target stores. This was a key benefit for both raising awareness about the brand in front of target audiences, and in supporting the manufacturer’s preferred retailers. The initial collaboration with Target…
Industry:
Audio & Music
Launching with only two days remaining in October, the ATH-M50xBT headphones became the second-most purchased item of the month. The product remained in that slot for the next two months (with even higher unique purchases) – second only to the legendary wired version of the headphones….
Industry:
Gaming
In 2016, Audio-Technica focused on expanding its audience to reach more users within the gaming community. lotus823 launched a strategic influencer marketing campaign….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
Industry:
Robotics & Housewares
In just one year, lotus823 secured over 39 billion media impressions in top-tier media outlets. The placements include full-product reviews, round-up inclusions, and deal coverage surrounding Roborock’s entire catalog. In addition, lotus823’s efforts resulted in over 10 award wins….
Industry:
Robotics, Smart Home
In July 2018, ECOVACS partnered with lotus823 to help the brand break into the U.S. market with the goals of increasing brand awareness and buyer intent for their line of robotic household vacuums and cleaners….
Industry:
Audio
To continue support of Audio-Technica’s consumer-facing products, lotus823 executed a strategic Public Relations strategy, including influencer partnerships….
Industry:
Housewares
Clorox, a leader in the cleaning industry, launched a new line of air purifiers, which provided the opportunity for the brand to also be positioned as a leader in the air purifier industry. lotus823 set out to complete this objective with a strategic public relations campaign to coincide with the launch and throughout 2022….
Industry:
Electronics
With goals of gaining media coverage and positioning the product as a must-have for outdoor entertainment, lotus823 conducted outreach, crafted a press release and other copy highlighting the new product, and submitted the product for numerous media awards….
Industry:
Housewares & Family Tech
To support Chillax’s launch into the U.S. market during CES 2022, and to continue momentum afterwards, lotus823 executed a comprehensive public relations strategy in order to create recognition for Chillax as a top-tier, nationally known brand….
Industry:
Robotics & Housewares
Roborock, creator of ultra-intelligent home robotics engineered to simplify life, partnered with lotus823 to assist in amplifying Roborock’s presence for Amazon Prime Day….
Industry:
Licensing
In December 2021, Blaupunkt approached lotus823 to assist with PR support surrounding the brand’s exhibit at CES 2022. Following a successful showcase, Blaupunkt partnered with lotus823 for a 6-month strategy to further establish themselves in the U.S. market….
Industry:
Housewares
In December 2021, Daan Technologies, an innovative brand in the home appliance space and creator of Bob the Mini Dishwasher, partnered with lotus823 ahead of CES 2022 to help manage the brand’s media presence at CES….
Read On from CES 2022 Public Relations for Daan Technologies
Industry:
Food/Culinary
In 2021, lotus823 partnered with SKORDO to garner attention for the brand as a nationally-recognized retailer in the lifestyle and cooking space as well as help increase website traffic in the aid of sales….
Industry:
Music & Audio
In July 2020, lotus823 was tasked with aiding Mackie in its public relations, influencer marketing and social media advertising efforts surrounding brand and product awareness….
Industry:
Robotics
To support Roborock’s launch of its first cordless stick vacuum, the H6, and to continue momentum after launch, lotus823 executed a strategic PR and influencer marketing campaign that generated awareness through key editorial placements….
Read On from Public Relations & Influencer Marketing for Roborock
Industry:
Housewares
In February 2019, Galanz began a partnership with lotus823 to aid in the appliance manufacturer’s public relations and influencer marketing efforts, with the brand later adding social media management in April 2019….
Industry:
Home & Housewares
In 2019, CHI began a partnership with lotus823, tasking the agency with managing the brand’s public relations activities….
Industry:
Tabletop
In January 2020, Bamboozle sought lotus823’s assistance with managing the brand’s public relations activities surrounding their eco-friendly homeware collection….
Industry:
Housewares
Throughout 2022, lotus823 executed a comprehensive public relations strategy with the goal of growing brand awareness and sustaining Wolf Gourmet as a luxury appliance brand in the cooking, home, and lifestyle spaces….
Industry:
Robotics, Smart Home
In July 2019, after having already worked with lotus823 for some time, ECOVACS tasked the agency with amplifying their PR efforts related to Amazon Prime Day….
Industry:
B2B – Audio & Video
In 2022, the lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences….
Industry:
Housewares
In December 2019, DUX began a partnership with lotus823, tasking the agency with helping to launch a new product, The DUX Element, to a completely new target market for the brand during the 2020 Consumer Electronics Show (CES)….
Industry:
Technology
In November 2019, Watergen began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities related to public relations, CES 2020, and social media consultation to grow Watergen’s presence internationally….
Industry:
Smart Home
In 2019, Twinkly began a partnership with lotus823, tasking the agency with managing the brand’s public relations activities in preparation for the 2020 Consumer Electronics Show (CES) and the 2019 holiday season….
Industry:
Housewares
When Maverick Industries expanded its product line to become one of the largest producers of digital thermometers in the United States, introducing WiFi and Bluetooth-enabled BBQ and roasting thermometers, the company knew it needed a partner who could help build brand awareness for its large product assortment and various marketing points….
Industry:
Audio
Over a 12-month period, lotus823 secured media placements in top-tier publications such as YAHOO!, Rolling Stone, Engadget, Tech Radar, The Verge, New York Post, Forbes, Tom’s Guide, and more. The combined total reach of these media hits totaled more than 8 billion media impressions….
Read On from Digital Marketing & Public Relations for Audio-Technica
Industry:
B2B – Networks
TelevisaUnivision, the world’s leader in Spanish-language media, partnered with lotus823 to conceptualize and produce an engaging retail brand activation with Hispanic influencer, Leli Hernandez and strategic partner, Optimum….
Read On from Event Planning & Marketing for Televisa Univision
Industry:
Housewares
In December 2021, Daan Technologies, an innovative brand in the home appliance space and creator of Bob the Mini Dishwasher, partnered with lotus823 ahead of CES 2022 to help manage the brand’s media presence at CES….
Read On from CES 2022 Public Relations for Daan Technologies
Industry:
Housewares
In December 2019, DUX began a partnership with lotus823, tasking the agency with helping to launch a new product, The DUX Element, to a completely new target market for the brand during the 2020 Consumer Electronics Show (CES)….
Industry:
Technology
In November 2019, Watergen began a partnership with lotus823, tasking the agency with managing the brand’s marketing activities related to public relations, CES 2020, and social media consultation to grow Watergen’s presence internationally….
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
