Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to a new lifestyle, including changes to their purchasing patterns.This week, we took a closer look at the ways the pandemic has changed consumer behavior and…
Read On from COVID-19 Coverage: Ways the Pandemic Has Changed Consumer Behavior
As the world continues to grapple with the new reality of social distancing and staying home, we have seen extraordinary efforts to help the government, healthcare workers, and the community find solutions amid the coronavirus pandemic. Brands and companies of all sizes are playing their part by giving back and helping in big ways. From…
Read On from Coronavirus Pandemic: How Brands are Responding and Giving Back
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
