In this episode… On this episode of There’s Always a Lyric, David Hernandez talks with Ken Laner, founder of Neuro Health and seasoned sales expert. They dive into the significance of building strong relationships in sales, marketing, and law, focusing on how exceptional customer service and gratitude can drive success—and the lyrics that inspire him….
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he chats with Yohan Jacob, founder of Retailbound. They dive into the retail industry’s complexities, discuss Retailbound’s unique approach to brand success, and explore the importance of understanding both manufacturers and retailers. Plus, Yohan shares which lyrics resonate with him the most!…
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course the lyrics that speak to him the most. Episode Transcript lotus823 (0:19)…
Read On from Chase After The Dream, Don’t Chase After The Money
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life balance, and, of course, the lyrics that inspire her most. Episode…
Read On from Every Day Above Ground Is a Great Day, Remember That
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) There’s Always A Lyric is sponsored by lotus823. At lotus823, your goals are…
In April of this year, lotus823 was lucky enough to have Nancy Kohlreiter join our PR and digital marketing team. It has been our honor to have Nancy join our lotus823 family to lead our business development team, bringing along her impressive 13 plus years of product development experience. We sat down with our new…
Read On from From Luggage to Wine to Headphones: How Nancy Kohlreiter Ended Up at lotus823
To close out our startup analysis, we sat down with lotus823’s managing partners, David and Allison Hernandez, to discuss where the company is going. Sometimes, that’s impossible to tell, particularly in the startup space. As we realized in our earlier questions, the best vision for a content marketing startup is one of openness and preparedness…
Read On from The Startup Interview, Part 3: The Future of Content Marketing
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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