The PR Professional’s CES Survival Guide

The PR Professional's CES Survival Guide

For first-time CES attendees, trying to remember everything you need to do before the show can be overwhelming. You don’t want to miss any opportunities. You don’t want to forget anything at home. So, where do you begin? Don’t worry! We’ve got a CES survival guide, made for PR professionals by PR professionals:  Planning Last year’s…

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From List Building to CES Marketing: Biggest Misconceptions About PR

From List Building to CES Marketing: Biggest Misconceptions About PR

One day as I sat at my desk catching up on the latest industry news, I came across an article on Ragan’s PR Daily titled “PR ranked no. 7 on list of most confusing professions”. I laughed. Immediately, I thought of my dad. No matter how many times I try to explain what I do,…

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