CES 2021: A Review of the First All-Virtual Show

CES 2021: A Review of the First All-Virtual Show

Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online...
CES 2020: A Week in Review

CES 2020: A Week in Review

This past week, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas! The show featured global brands across a range of industries, including audio, housewares, and consumer technology, debuting the latest top tech to the show’s thousands...
Trade Show Myths Debunked

Trade Show Myths Debunked

Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...
The Art of Marketing with Trade Show Swag

The Art of Marketing with Trade Show Swag

My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to a few trade shows and found myself coming home with a woven bag filled with all sorts of things, from branded pens to an...
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