The Elements of Planning a Media Event

The Elements of Planning a Media Event

Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that the event is complete, and deemed a success by both the client and the media, I am able to reflect and...
Move Over July, It’s Christmas In August

Move Over July, It’s Christmas In August

It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve ever worked at a public relations agency then you understand the stresses holiday gift guides...

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