The Importance of Marketing in the Hospitality Industry

The Importance of Marketing in the Hospitality Industry

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
August Digital Marketing Roundup

August Digital Marketing Roundup

As August comes to a close we’re one step closer to saying goodbye to summer and hello to Q4! August brought with it some big news in the world of social media and public relations, catch up on everything you missed in this month’s roundup. Learning from Passion: My...
7 Attributes of Successful Social Media Managers

7 Attributes of Successful Social Media Managers

So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other...
lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards

lotus823 Named an Honoree in PR Daily’s 2013 Social Media Awards

N.J.-based content marketing agency’s social media recognized for “Best Use of Social Media for Event Promotion”  EATONTOWN, N.J., February 26, 2014 – Content marketing agency, lotus823, announced that it has received an honorable mention in PR Daily’s 2013 Social...
Editorial Calendar Strategy Advice for Public Relations Professionals

Editorial Calendar Strategy Advice for Public Relations Professionals

As a new public relations professional, I would like to share with you one of the basic New Year’s preparation strategies that I have recently learned at our integrated marketing agency. Preparing an editorial calendar strategy is essential to your client’s success,...
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